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Stalin said, “One death is a tragedy, one million a statistic.” The latest neuro-science research bears this out. Human minds react to statistics, logically, unemotionally and without empathy. The neocortex, the part of the human brain that separates us from other mammals processes speech, is logical, is methodical and is not... Read More
In 1960, when your mom and dad and I were kids, right after we returned from school...walking, barefoot in the snow, uphill, both ways... we'd settle down and watch Star Trek or Diver Dan or Captain Kangaroo. You see we watched TV after school, before school, pretty much all the time.... Read More
I don’t get political signs. I’m driving down the street and I see a sign for Governor Romney. It just says Mitt Romney. Is that supposed persuade me to support him? What am I supposed to say, “Wow, I’ve never seen his name in all caps against a field of... Read More
Academia has kept pace with the disruptive hyper-change rate of PR and Marketing Theory about as well as middle east despots. It use to be that brand management was a Public Relations/Management thing. Today, Brand Management is dependent on Product Management. So here’s my MBA thesis on New Brand Marketing. With... Read More
(That's Mr. Cranky Jr, sitting at the head of the table in green checked shirt.) More interesting reporting on Amy Cuddy's Power Posing. How posing can raise or lower testosterone and cortisol. Your poster can actually effect physiological changes that can empower or emasculate. Visit msnbc.com for breaking news, world news, and... Read More
One of DC Tech's little secrets is a supposed regular Joe. A nondescript, anonymous, fellow who goes about his everyday life playing the DC Tech version of Clark Kent. When no one’s looking our hero takes off his glasses (if he wears glasses, few people know), puts on... Read More
Time Magazine's Video regarding Amy Cuddy's Power Posing. Based on lessons from the Animal Kingdom, the Harvard researcher's surprising study suggests a few simple tweaks can actually increase a person's power and improve their results.Using a few simple tweaks to body language, Harvard researcher Amy Cuddy discovers ways to help... Read More
If the only way to divine a company’s core values is to read them on their web site, then their core values aren’t core values, they’re marketing hooey. When you say core values and their eyes roll, then you don’t have core values, you have delusions. When revenue at all costs is... Read More
Networking event: Walk up to another person, “Hi, how’s it going?” Answer: “Great!”It’s always going great….right? ….except when it’s not.Did you ask because you wanted an answer? Did you expect anything but the obligatory great? Where you just saying hi in so many words?Everyone is always doing so damn great. ... Read More
Studies show that the words we use have less impact on an audience than the tone of our voice. In fact body language... non-verbal communications is the most important tool in our tool bag for delivering our message.Now a Harvard researcher proposes that posture and power poses transform testosterone and cortisol levels. In... Read More
Repeat after me: “A logo is not a Brand” “A press release is not Public Relations” “Twitter is not Online Communications”A graphic designer who can create a beautiful logo is not a branding expert. They have created a representation of your overall brand which, as Jen Sterling from Red Thinking likes to say, “is how they... Read More
Do people who get to your website from a search link read your home page? Not likely, unless something catches the eye. Most people do a very quick glance around to see if something on the page speaks to them. If not, they click away as fast as they can... Read More
It use to be that HE who controlled the message controlled the power. The rule hasn’t changed, but the HE has. The former HE was big media, dictators, governments, and big business. The newHE is WE. Twitter, Facebook and social media have tipped the balance of power. We the people no longer need big media to package and... Read More
Can you go to a networking event and give your personal elevator pitch in 300 seconds? Tips from Kathy McAfee.... Read More
I once heard a sales guy say to a room full of soon-to-be-ex-prospects, "Our product is like an amoeba with functional extremities that you may choose to engage or disengage as your proforma dictates." ....... Great idea! ..... Lousy Execution. Great idea you say? What could be right right about anything that guy... Read More
There is one hard fact in marketing; markets are fluid and that they evolve.Marketing EvolutionThe first evolution of marketing was born out of necessity. Think the 1950’s; people needed stuff, especially those coming home from war, and so distribution, specifically branding the distribution, became the first focus of broad scale... Read More
Salacious BreadI'm going to make a prediction here and that is that this essay will get more hits than any other that I have written and not just because I use the term "porn star," right here in this sentence. Nope, the fact that I mention Sex, Drugs, Scandal and... Read More
(As seen on Tech Cocktail)Smart companies realize that they no longer control their brand. Social media has given voice to the consumer and democratized public opinion. Brand’s have become like NASA-launched deep-space probes. You build them, design them and then launch them into the ether and hope... Read More
You know it’s coming. They fire a warning shot over your bow. Here it comes. Wince, wait, and take it like a man. “With all due respect.” With all due respect my butt. When someone says "with all due respect", they are about to dis you to the max. “With... Read More
Two words: Dress Barn. Seriously, is that a brand that is suppose to make a woman feel sexy and desirable? I can just imagine a woman saying to herself, “Hmmm, I’d like to find me some clothing amongst domesticated cattle.”“Great Moo Moo, Shirley!” “Thanks, I got it at Dress Barn.”I... Read More
Simon Sinek on his golden circle. True leadership starts with a belief system... the why (similar to Daniel Pink's purpose). Most companies tell their story by what they do and how it is done. Simon suggests you should start with the why followed by the how and the what.... Read More
The latest research in neuroscience tells us that people make decisions with a region of the brain that was developed 500 million years ago. Humans and reptiles like alligators, share the same decision-making system in the brain. The bad news is that when we are trying to persuade someone we... Read More
