Entries tagged "messaging"

People make rational decisions irrationally. This is not something I think, believe, have heard somewhere or read online. No I'm not some wacky haired presidential candidate. This is something I know for a fact from exhaustive research (if you don’t believe me do some research on your own.  You can Read More

posted in category The Brain

Look at the above billboard advertisement. It's huge! It's displayed overhead of 4 banks of escalators. I hope ScienceLogic obtained it for for free because that's the likely value of this billboard in clear view of everyone riding the flight departure escalators at Dulles Airport. Think about it folks, how many Read More

posted in category Marketing

Like most people in business today, I get a ton of unsolicited emails. Most of them I ignore. And yet today I got two that stood out. To one of them I responded and am about to purchase the product... that's one in a million. To another, a persistent email, Read More

posted in category Messaging

You're a professional and a rainmaker. You are associated with a larger organization, maybe as an employee or perhaps it's a contract relationship like I have with Vistage. Your lively hood is dependent on leads generated by your over-arching organization. Your leads are generated by a marketing department that is out Read More

posted in category Messaging

You see this ad everyday full of everyday ad scenes, every day people and every day mush. A brilliant expression of mediocrity. A very original expression of unoriginal thinking. Enjoy! Think about it... how much of your branding and how much of your marketing material... look just like this? This Is a Read More

posted in category Messaging

Recently I read an interesting article that acutally pointed out that using the word actually in a sentence should pop up a red falg to anyone who's actually on the receving side of the actual word. It reminded me that some folks speak plainly and some folks plainly speak douchie.  Some Read More

posted in category Musings

First impressions are a dangerous thing. He’s so tall. She’s so well spoken. He’s so handsome. She’s so interesting. That’s the sizzle. This person is impressive. They've got sizzle... where's the beef? Many leaders are anointed on the sizzle and yet fail on the steak. That company is so hot! Nibletz and Read More

posted in category Messaging

You can sell the how of your product and you can sell the what of your product but people buy the why. Why did you see a need for it. Why is it better than what’s available? When I say why is it better I don’t mean some silly claim like Read More

posted in category Messaging

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