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The internet, the web, social media have completely transformed mass media. We’ve watched media evolve from a one to many broadcast paradigm to a many to many interactive experience. A decade ago a few very powerful print and broadcast media outlets controlled the message and all of a sudden, Facebook, Twitter,... Read More
It will go down in history as the night me and the rest of the angry old white guys lost power. The official night that campaign spending on slick Madison Avenue advertisements could not overwhelm the power of the people. The night that broadcast networks were overpowered by the voices... Read More
In 1960, when your mom and dad and I were kids, right after we returned from school...walking, barefoot in the snow, uphill, both ways... we'd settle down and watch Star Trek or Diver Dan or Captain Kangaroo. You see we watched TV after school, before school, pretty much all the time.... Read More
The University of Massachusetts Dartmouth interviewed 70 of the nation's top MBA schools to learn more about their social media use. From: TheBestColleges.org ... Read More
Image by vmcampos Let’s talk about sales. Customers don’t care about our online brand conversations. The desire for customers to have personal relationships with brands remains the greatest myth pushed by today’s online marketers. Then there’s the assertion that increased engagement will lead to stronger relationships. Mmmm, not necessarily. Chatty versus cheap toothpaste, who... Read More
It’s political season and I’m amazed how both sides of the aisle can and spin their stories. Spin is still in in politics. That’s because most people have taken a side. The facts and stats are too complex for simple black and white interpretations. Political facts are like tea leaves... Read More
Academia has kept pace with the disruptive hyper-change rate of PR and Marketing Theory about as well as middle east despots. It use to be that brand management was a Public Relations/Management thing. Today, Brand Management is dependent on Product Management. So here’s my MBA thesis on New Brand Marketing. With... Read More
Via: Online MBA Resource... Read More
Vistage creates a safe place for entrepreneurs filled with advisers, mentors and peers and structured in such a way that create better leaders, who make better decisions, and achieve better results. Who's helping you evolve your company or are you standing still? Are you hunter or prey? How are you using... Read More
Do people who get to your website from a search link read your home page? Not likely, unless something catches the eye. Most people do a very quick glance around to see if something on the page speaks to them. If not, they click away as fast as they can... Read More
According to Mashable these are their top 10 Spoof Twitter Accounts for 2011 Not Mark Zuckerberg @notzukcerberg Sample Tweet: A Google+ account is like a piece of home exercise equipment: you have one, you never use it, and you know nobody else uses theirs, either. AndroidPR @AndroidPR Sample Tweet: IDC predicts RIM will double their CEOs... Read More
Who would have thunk it.Two years ago, Twitter was a punchline to a joke. Five years ago the same could be said for Facebook. Ten years ago, the punchline was MySpace…oh wait, forget that – MySpace will always be a punchline.My point is that social media applications were thought of... Read More
It use to be that HE who controlled the message controlled the power. The rule hasn’t changed, but the HE has. The former HE was big media, dictators, governments, and big business. The newHE is WE. Twitter, Facebook and social media have tipped the balance of power. We the people no longer need big media to package and... Read More
The Video and slides from my presentation last night at Ignite DC #7. If you were there, thanks for the support. If you weren't there you missed fantastic, informative and interesting presentations from some incredible people. It was a fun evening. Check out Ignite DC. I'll be talking at DC Ignite... Read More
What if all the social media sites got together for a good old Facebook roast. Twitter, Foursquare, Google and other Social Celebs team up to roast Facebook. (warning a little raunchy) ... Read More
Come on out to see Glen muse on Love, Life and Social Media and how that applies to building a digital brand!Talk Title: What match.com taught an old man about life, love and social mediaDate: Thursday, June 2, 2011Time: 6:00 - 10:00 PMPlace: 2009 8th St. NW , Washington, D.C.... Read More
