Entries tagged "Marketing"

People make rational decisions irrationally. This is not something I think, believe, have heard somewhere or read online. No I'm not some wacky haired presidential candidate. This is something I know for a fact from exhaustive research (if you don’t believe me do some research on your own.  You can Read More

posted in category The Brain

Look at the above billboard advertisement. It's huge! It's displayed overhead of 4 banks of escalators. I hope ScienceLogic obtained it for for free because that's the likely value of this billboard in clear view of everyone riding the flight departure escalators at Dulles Airport. Think about it folks, how many Read More

posted in category Marketing

Many systems work, that is until they don’t. This is to say that there is a class of systems, let’s call them Differentiating Systems that work because they stand apart from “normal” practice.  But once a Differentiated System becomes the norm it fails to be Differentiated and therefore loses it's Read More

posted in category Execution

Mr Cranky vs Mr Nicey Nice - on BRANDING...Come See Who Wins!! Wednesday, March 25 from 5:30p – 7:30p A MENG DC event sponsored by Glen Hellman debates himself as Mr Cranky and Mr Nicey Nice.  Watch him debate, distilling a brand and getting that message out. Come see who wins. Glen Hellman Read More

posted in category Presentations

The Love Language Concept Gary Chapman’s book “The Five Love Languages” is a must read book for couples seeking a healthy, sustainable relationship.  The book disputes the golden rule which is commonly thought to be, “Treat other’s as YOU want to be treated,” and supplants it with “Treat others as THEY Read More

posted in category Culture

The other day, I was at a networking event. A young sales guy came up to me and after introducing himself and without even asking my name, he started selling. I was so impressed with his presentation that the details are etched in my little puny brain. Apparently his name was Read More

posted in category Marketing

You're a professional and a rainmaker. You are associated with a larger organization, maybe as an employee or perhaps it's a contract relationship like I have with Vistage. Your lively hood is dependent on leads generated by your over-arching organization. Your leads are generated by a marketing department that is out Read More

posted in category Messaging

You see this ad everyday full of everyday ad scenes, every day people and every day mush. A brilliant expression of mediocrity. A very original expression of unoriginal thinking. Enjoy! Think about it... how much of your branding and how much of your marketing material... look just like this? This Is a Read More

posted in category Messaging

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